Humor
The style used in this advert was
parody, this advert makes its audience feel happy because this makes
the advert memorable, by showing the funny stuff the IPhone 5 does even though
it’s not true, like for example from the size of the phone to the
stuff you can do on it. The scene is memorable because when people see an iPhone
they will see how small it is. In my opinion this style is very appropriated
for the iPhone 5 because the way the advert was produced and edited,
you will be able to see that it is a parody, but a funny one.
This style of advert is a fictional "fake" advertisement, this
is usually used with a non-existent product, either already done
within another advertisement for a real product, or made just
for fun as a parody, or draw negative attention towards the real advert.
Shock
The style used in this advert is shock,
this advert makes the advert feel depressed, shocked and very emotional, this
advert was memorable because it shows a girl on drugs, this makes the audience
think twice, because they see the true side of taking drugs and being a drug
addicted, which means that you cannot stop. This style
was appropriated because the main aim of this is to make people stop or not
even begin taking drugs, so they used this advert to scare them, because if
they see this they won’t even take this in consideration. This was
successfully because it wasn't too much or too little it showed enough,
the 3osec of it was disturbing enough. This is basically a type
of advert that uses shock to make the viewer see and think about a certain
things, and also to make us feel sad, bad or empathy, like the advert above
that uses shock so people think before using drugs.
Surrealism
This style used in this advert is surrealism, this style makes the audience wonder what is the aim of this advert, what is trying to be sold and were they sure that making a surrealist advert was the right decision. This makes the advert memorable because its scary, no matter how many times you try to forget it you just cant, and after a while you just start wondering what was on the producers head,or what did you just watch. I believe that for what they are trying to sell(ice cream) this wasn't the right style because its creepy and people instead of buying ice cream will feel disgusted by it. This was not successful because it had all kind of creepy and it makes you not buy what they are trying to sell, and most people will not enjoy it.This type of adverts kinda of make the viewer confused, when this is used the audience are never sure what exactly is being advertised, its usually away from the normal. This is a type of advert which uses illogical images, to create strange scenes, it uses everyday objects to create an image, in a way for the artist to express themselves.
Intertextuality
Intertextuality
The style of this advert is intertextuality,
this style makes the audience happy, because it reminds them of their
childhood. This makes the advert memorable because it uses a character
that everyone knows. I believe that for what they are trying to sell this was
the right style of advert, I think this because, it had humour and it showed
exactly what’s its being sold. This was successful because it highlighted making life easier, because it
clearly stated that by buying at Specsavers, you would buy 2 for
1, so if something happens to one of them you will have another as a backup. Intertextuality advert
is usually when an advert interprets or refers directly to a specific
event, whether is it a remake of films, extra-diegetic references. One of the
sides of this type of advert is that it’s all up to the audience knowledge because
if the audience doesn't know what the advert is referring to, the individual
will not be able to understand it.
Repetition
The Style used in this advert was
repetition, this style makes the audience feel annoyed and irritated, because
of the amount of times go compare is repeated, but because of that
this is a memorable advert, because people will have the name (go compare)
in their head whatever they want it or not, so they will remember the product
and the advert. I believe this style is the most appropriated because it makes
people know what go compare is, even if you just hear it on the radio you might
get curious and research it when you bored, and there you go you will know
about the product, you don't have to see the whole advert for it to be
effective, like most adverts. This is the style of advert that uses repetition,
it repeats a certain type of word or phrase through the advert to
make the advert memorable.
Sex
The Style used in this advert was sex,
this style make the audience feel kinda of uncomfortable This was a memorable
advert because after watching it once some people may not get it, so they
will go back and watch it again and when they finally get it, they will
remember the meaning of the advert and probably forget of what is being
adverted. I believe that this type of advert was appropriated, because this was
an advert which its main audience is men, so that they see that what they are
trying to sell is effective, so they made a sexual advert, that it
also makes you laugh, and at the same time shows the product, by
having a lady cleaning dirty balls, that after she used the product
to clean it, came out clean like if it was new. This was
successful because it showed the product, what it clearly does, due to tat
it was memorable, and it wasn't too sexual. Sex advert is usually the use of
sexually or provocative, whether it is sound or images are used to arouse
interest in a particular product, service or brand.
The Style used
in this advert was famous faces, this style make the audience feel interested
in what they are selling. The style used makes the advert memorable, because
there's a famous and attractive person on it. This was effective because
it appealed directly to the product’s
target audience. It does this by having David has the face
of the product. This type of
advert was appropriated because men believe that if they buy it they will feel
like him, women think if they buy it for their husbands, their husbands will
look like David, therefore people will be tempted to buy it. Famous faces advert
is usually the use of a famous person image to promote a product or brand,
focusing on the person’s money, popularity or image, like for example David’s Beckham
body.
