Tuesday, 2 September 2014

Blog 2- Form of television Advertisement

Introduction: I will be explaining how 7 types of Television Advertisement are effective, the types are Realist Advertisement, Anti realist advertisement, Animation, Documentary, Stand Alone, Talking Heads, and Series.


Realist Advertisement
This advertisement was effective because it reflected a lifestyle a life and culture that the target audience would aspire to. It did this by showing a family playing with the product, and they seemed happy and bonding, which means that if you get the product you would be able to bond with your family. This type of advert is very interesting because it creates a sense of realism, and by doing this is easier for the audience to believe in it, because it represents\shows activities that can happen in everyday life, therefore the viewer feels more connected to it.


                                                               Anti Realist advert
-This advert was effective because it showed the benefits of buying the product, the advert made sure they showed and said the name of the product more than once. A successful advertisement will address the need and demonstrate how this particular product fulfil that need, they did that by showing babies walking around on roller skates and acting like they have a lot of energy for their age, so if you drink this water you will feel like a baby and be as strong as a teen. This is a very good form of advert because anything can be done to it, whether it is real or ot like for example making babies walk on roller skates.

Animation
-This advert was effective because, it appealed directly to the products target audience(kids).It does this by showing a family of tooth paste talking among themselves of how good it is to brush their teeth.
This is also a good advert because it makes most of the kids happy when they watch it, which means when they go shopping with their parents and they see the tooth paste they will ask their parents to buy it.This is useful because you can do anything you want with the advert, you can do things that you know you couldn't do in real life.
Documentary
It also a good advert because it makes the viewer think and if the viewer likes stories they will feel excited when watching this, therefore wont change the channel.This form of advert is meant to show real life people document real life events, so it’s more realistic it shows people from different places, ages tell their stories so everyone can relate to it.


Stand Alone
This advert is effective because it allowed the audience to use his/her imagination to interpret the end of the story in the advert in their own way. This enable the viewer to engage with the advert and feel a sense of empathy, especially if the viewer has a cat. This is a similar form as to series advert, but instead this one tells the story all at once, this is good because you can watch the story all at once, instead in a series, that if you miss one you won’t really understand the whole story.


Talking Heads
This advert was effective because it showed what the product does, and it also showed a range of different people doing it this makes it more believable, and it also highlighted making life easier. This advert had a clear goal of selling the product by making it conceivable and making you want to buy it, so you can feel like the people in the advert. This type of advert is when someone sits or stands but is looking and talking into the camera, this form of advert is good because you feel connected to the advert because you fell as if the person was talking to you. 
Series
This advert is effective because the benefits of buying the product were emphasized, people don't buy products they buy the benefits they derive from them. A successful advertisement will address a need and demonstrate how this particular product fulfils that need. This form of advert carries a story to the next advert, like for example in one advert you see someone walking to buy milk, in the next advert you see them buying the milk, one product multiple adverts. This type of advert is very similar to a TV show, this is useful because it makes the viewer excited for the next "episode".
Series
This type of advert is supposed to make the viewer feel like if they were watching a tv show, therefore they will feel happy when watching it and will be waiting for more. This is effective because it tells a story that most people whether the age will feel tempted to watch it because they will want to know how it ends. 
Series
This type of advert brings a sense of interest to whoever is watching it because the story line is interesting. Because if you watched the previous adverts, about the same product you will know the storyline  and will feel intrigued. This was effective because people that have never heard of meerkats will find out, and will want to know more  so they will search for it which will take them to the meerkat website.

2 comments:

  1. You've analysed how each particular advert works but what you are not doing is actually explaining the functions of the particular form. For example, animation is a great form to use as it provides a freedom to create interesting and exciting scenarios that real life can not. These in turn are far more memorable/appealing to audience as they provide a sense of a escapism - something we all long for. With series, we enjoy it because it has the time to develop a story line - like a mini soap opera - we want to find out "what happens next". Please re-visit this post.

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