· “AS Media Studies: The Essential Introduction Second Edfition. Philip
Rayner, Peter wall and Stephen Kruger.” “Part 4: Three
Case Studies. Case Study 2: advertising and marketing.” Routledge 2005. ISBN 0-415-32966-3
· “GCSE Media Studies. Editors Colin Bulman, Vivienne Clrk, Richard
Harvey, Richard Horsman, Tim Leadbeater, Eileen lewis and William Malyszko.” “Pages 62-3, 64-7 73-4, 151-2, 173. Longman 2005. ISBN 0-582-32833-0.
· “The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN
0-582-42346-5
· “The Media Magazine. The
English and Media Centre.” “Analysing Still-image
adverts: Reading Lynx by Mark Ramey”. Issue 45 / September 2013. ISSN 1478-8616
John Lewis Christmas Advert 2014 - #MontyThePenguin
https://www.youtube.com/watch?v=iccscUFY860&x-yt-ts=1421914688&x-yt-cl=84503534Yellow Pages Banned Commercial
https://www.youtube.com/watch?x-yt-cl=84503534&v=r3tlg8TyOI8&x-yt-ts=1421914688
https://www.youtube.com/watch?x-yt-ts=1421914688&v=F_-9QFvhQWo&x-yt-cl=84503534
Table on task 7
http://leesmallwood.com/wp-content/uploads/2011/12/barb.png
Table on task 7
http://leesmallwood.com/wp-content/uploads/2011/12/barb.png
· Advertising Standards Authority”: http://www.asa.org.uk/
BARB “Viewing
data”: Broadcasters
Audience Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing
You are missing a number of key references such the ASA and BARB websites.
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