Blog 8– Sources of Information in Advertising

BARB

BARB BARB (Broadcasting Audience Research Board) is one of the useful ways to gather information about TV ratings. BARB was created in 1981 to supply the industry standard with television audience measurement service, for broadcasters and the advertising industry. BARB gathers their information by having box recorders in 5100 homes, which participated in the panel to observe what channels are being viewed by the audience and their ratings. They then analyse the data to see what channels are being viewed the most and their popularity. Finding out television ratings is a very useful tool for advertisers, because they are able to find out which shows have higher rating, therefore they will know what shows are being viewed the most. They are then able to make their decision on where they should put a slot in for their advert.

This ratings can be found in the BARB, this is useful because it tells you the right amount of ratings you had in that day. So you can know the progress of your show, and if it’s achieving your views goals.

• What a Programme Profiles is and why an advertising company might find one useful?

A programme profile is a breakdown of who watch what, it will tell you what a certain person in the house watches, like for example it will tell you that most of the times a female young adult is watching tv show like Friends, or Holloyaoks are the shows that are being viewed the Most therefore you will know exactly what your audience likes, another example Is if a teenage boy is watching TV it will inform you that football is the show he watches the most.

 This is useful because tells you exactly who watches your adverts and shows, so you are bale to know who your audience is.

• What a rate card is and why it is useful for an advertising company (itvmedia)

A rate card is basically how much you have to pay to put your advert on TV and after or before what show, like for example if you want to put your advert in between coronations street brake, you will probably pay more because more people watch it, as if you were going to put it in a show in an unsocial hour that no one is going to see. This is useful because by doing this the advert company will know exactly how much they pay for the viewers they are going to have.
What information can be found in an online advertisers’ information packs (channel4sales)

• On the website you can find information's like facts and figures, the views for each TV shows, opportunities for the advertisers to communicate with the audience, how much it costs to put an advert in a certain channel, before what TV shows. This is useful because by doing this they will know how much it costs, to put an advert in before a certain TV show.